Most SME founders don’t have a content problem. They have a decision problem. You’re publishing when there’s time. A blog goes live after a quiet week. LinkedIn gets attention when someone in the team remembers. A sales brochure becomes a newsletter because it’s already written. Then everyone wonders why the effort feels busy but the […]
Your Google Ads are sending traffic to a landing page about price. Your LinkedIn posts keep talking about innovation. A trade article mentions your company, but the angle doesn’t sound like your website. Sales follows up with a deck that introduces yet another version of who you are. Nothing is broken in isolation. That’s the […]
You’re probably looking at PR because something important is happening. A launch. A fundraise. A hiring push. A regulatory issue you hope never becomes a headline. Or you’ve realised your competitors keep appearing in the places your buyers read, while your business stays invisible despite doing good work. That’s usually the point at which business […]
You’re probably dealing with one of three problems right now. Your organisation needs attention, but ordinary marketing isn’t cutting through. You need trust, not just reach. Or you’re in a sensitive category where one clumsy message can trigger customer complaints, regulator scrutiny, or a rough interview that takes on a life of its own. That’s […]
You’ve probably hit one of two walls. Either you’ve outgrown doing your own PR and you’re tired of sending hopeful emails into the void, or you’ve spoken to a few agencies and realised half of them are selling polish, not judgment. The first problem wastes time. The second wastes money. For most SME founders, the […]
A founder in London usually notices a reputation problem too late. Sales slow down. A prospect goes quiet after saying they were ready to move. A recruiter mentions “some concerns online”. Then someone finally sends the screenshot that explains it all. A one-star Google review is gaining traction, a frustrated customer has posted a thread […]
You’ve built something good. Customers rate the product highly, referrals come in, and the business is moving. But outside your existing circle, hardly anyone knows you exist. Journalists aren’t calling. Trade titles aren’t covering you. Bigger competitors with weaker offers seem to get all the attention. That’s usually the point where founders start searching for […]
More than 25% of Scottish businesses have faced a cyber attack in the last three years, while the Scottish public sector has handled 183 cyber incidents since 2018, according to the Scottish Cyber Activity Report 2026. For founders, that isn't just an IT issue. It's a continuity issue, a customer trust issue, and very often […]
TL;DR: A communications strategy is a high-level plan that aligns all your messaging and outreach with your business goals. It’s the reason behind your PR, social, email and content activity, and in the UK 64% of communicators prioritise communicating strategy, values and purpose while 72% of employees lack a full understanding of company strategy when […]
Your school newsletter probably starts with good intentions. Someone chases updates from staff, drops them into a template, adds dates, checks spellings, sends it out, then hopes parents read it. Too often, they don't. That isn't because families don't care. It's because most newsletters for school are written like internal notices and consumed like media. […]