A customer sees your Instagram post for a weekend package, taps through to your site, browses two rooms, gets distracted, then returns later on a laptop. The page loads as if they've never been there. An hour after that, your email platform sends a generic newsletter that has nothing to do with the rooms they […]
Most advice about hiring a digital marketing agency online is wrong. It tells you to compare prices, ask for case studies, and pick the firm that “fits your budget”. That's how founders end up paying twice. First for the cheap agency, then for the senior team that has to clean up the mess. The true […]
You're probably looking at a dozen agency websites right now and seeing the same promises. More visibility. Better leads. Stronger growth. Full service. Data driven. Results focused. None of that helps much when you're the founder signing off the budget and trying to work out what you actually need. That's the problem with most digital […]
You're probably in one of two positions right now. Either your team is trying to do everything in-house and marketing has become a patchwork of half-finished campaigns, rushed content, random paid ads and a website that no one has properly reviewed in months. Or you've already hired outside help once and came away wondering what, […]
You've probably got three proposals open right now. One promises “full service marketing”. One is cheap enough to feel safe. One is expensive enough to make you wonder if the agency is taking the mickey. Every deck looks polished, every package sounds complete, and none of them make it easy to answer the only question […]
You’ve probably hit one of two walls. Either you’ve outgrown doing your own PR and you’re tired of sending hopeful emails into the void, or you’ve spoken to a few agencies and realised half of them are selling polish, not judgment. The first problem wastes time. The second wastes money. For most SME founders, the […]
You’re probably reading this after one of two experiences. You hired someone because they “knew social”, posted constantly, made the feed look busier, and gave you monthly reports full of reach, likes, impressions and little else. Or you’re about to hire your first senior social lead and you’re trying to avoid that mistake. That decision […]
You’ve probably felt this already. The business is solid, the service is strong, clients are happy, but online you still look quieter than competitors with half your substance and twice your noise. That’s common in Edinburgh. A firm can have a real reputation in its sector, strong referrals and a decent website, then still lose […]
A lot of founders start in the same place. They have a clear point of view, strong industry knowledge, and a decent microphone sitting in a shopping basket. Then the practical questions arrive all at once. Who will shape the format? Who will brief guests? Who will fix poor audio from a remote interview? Who […]
You are probably looking at Spotify for one of two reasons. Either paid social has become noisier and more expensive than you like, or you want a channel that reaches people when they are not doom-scrolling past your message in half a second. That is where advertising with spotify gets interesting for UK SMEs. It […]