You’ve probably hit one of two walls. Either you’ve outgrown doing your own PR and you’re tired of sending hopeful emails into the void, or you’ve spoken to a few agencies and realised half of them are selling polish, not judgment. The first problem wastes time. The second wastes money. For most SME founders, the […]
You’re probably reading this after one of two experiences. You hired someone because they “knew social”, posted constantly, made the feed look busier, and gave you monthly reports full of reach, likes, impressions and little else. Or you’re about to hire your first senior social lead and you’re trying to avoid that mistake. That decision […]
You’ve probably felt this already. The business is solid, the service is strong, clients are happy, but online you still look quieter than competitors with half your substance and twice your noise. That’s common in Edinburgh. A firm can have a real reputation in its sector, strong referrals and a decent website, then still lose […]
A lot of founders start in the same place. They have a clear point of view, strong industry knowledge, and a decent microphone sitting in a shopping basket. Then the practical questions arrive all at once. Who will shape the format? Who will brief guests? Who will fix poor audio from a remote interview? Who […]
You are probably looking at Spotify for one of two reasons. Either paid social has become noisier and more expensive than you like, or you want a channel that reaches people when they are not doom-scrolling past your message in half a second. That is where advertising with spotify gets interesting for UK SMEs. It […]