69% of UK adults say trust in a brand is important when making a purchase, according to Newsweek's 2025 UK brand trust research. That figure changes the question. Brand trust isn't a vague feeling reserved for reputation teams. It's a commercial signal that influences whether a buyer clicks, enquires, signs a contract, returns, or chooses […]
B2B buyers spend only 17% of their time meeting potential suppliers, while 67% research solutions through AI search tools before engaging with sales, compared with just 9% through traditional search engines (UK buyer research). That changes the job. A B2B marketing strategy can't be a list of channels, a trade-show calendar, or a stream of […]
You're in a familiar spot if your customer data lives in different places, your email tool can't see store activity, and your paid social still speaks to people who already bought yesterday. A shopper browses on mobile, leaves, sees a retargeting ad later, pops into a store, then gets an irrelevant follow-up email that ignores […]
You know the feeling. The PR note is ready, paid social is scheduled, the SEO article is half-finished, and someone in the team is still asking for the latest email copy. Everyone is busy, everyone is working hard, and yet the campaign still feels like four separate efforts stitched together at the last minute. That's […]
You know the moment. A competitor puts out a polished announcement, a journalist runs with it, and by the time your team notices, the story's already being quoted in the trade press, discussed on LinkedIn, and folded into buyer conversations. For a Scottish SME, that can feel less like a marketing miss and more like […]
You've got a launch email draft open, a journalist list in one tab, and a nagging feeling in the background: you still don't know whether the market wants what you're about to sell. That's the point where consumer insights research stops being a nice-to-have and becomes a safeguard, because it tells you what people mean, […]
You're probably looking at a patchy mix of social posts, a few warm customer advocates, and a founder who's tired of paying for reach that doesn't turn into revenue. That's exactly where a brand ambassador program earns its keep, but only if you treat it like a relationship system, not a content vending machine. For […]
93% of UK marketers say video delivers a positive ROI, and that changes the conversation around customer testimonial videos from “nice content” to commercial evidence. When a single testimonial video on a checkout page can increase sales by 20%, and testimonial-led landing pages can lift conversion rates by up to 80%, the format stops being […]
It usually starts at the worst possible moment. A customer leaves a damaging review late on Friday. A complaint picks up pace on social over the weekend. By Monday morning, prospects have seen the criticism before your team has. For founders and SMEs, reputation risk rarely arrives as a formal warning. It shows up in […]
You're probably doing what most SME owners do. You've got Google Ads running, you post on LinkedIn when you remember, your website has some decent pages, and you've maybe had the odd bit of press coverage. Yet it still feels disjointed. One channel spikes. Another goes quiet. Costs creep up. Leads arrive without much consistency. […]