You're probably in one of two positions right now. You run a small or mid-sized UK business, you've spent money on social media and maybe a bit on paid search, and you're still asking the most sensible question in marketing: what gives me a reliable return? Or you've already got a list sitting in Mailchimp, […]
Your business is doing something worth talking about. You’ve launched the product, hired the team, refined the offer, and maybe even won loyal customers. Yet outside your existing circle, hardly anyone knows you exist. That’s where most founders start thinking about PR. Usually too narrowly. They picture a press release, a media list, and a […]
Most SME founders don’t have a content problem. They have a decision problem. You’re publishing when there’s time. A blog goes live after a quiet week. LinkedIn gets attention when someone in the team remembers. A sales brochure becomes a newsletter because it’s already written. Then everyone wonders why the effort feels busy but the […]
Your Google Ads are sending traffic to a landing page about price. Your LinkedIn posts keep talking about innovation. A trade article mentions your company, but the angle doesn’t sound like your website. Sales follows up with a deck that introduces yet another version of who you are. Nothing is broken in isolation. That’s the […]
You’ve built something good. Customers rate the product highly, referrals come in, and the business is moving. But outside your existing circle, hardly anyone knows you exist. Journalists aren’t calling. Trade titles aren’t covering you. Bigger competitors with weaker offers seem to get all the attention. That’s usually the point where founders start searching for […]
You’re probably in one of three positions right now. You’ve got social channels that look busy but don’t move the business. Or you’ve handed social to a junior hire, a freelancer, or whichever person in the office “gets Instagram”, and now you’re not sure what you’re buying. Or you know your firm needs a sharper […]
A lot of founders hit the same wall. The product is good. Customers who find it tend to stay. The website is live, the LinkedIn page is active, maybe some paid spend is ticking along, yet the business still feels oddly invisible. You search your own category and see competitors quoted in trade titles, interviewed […]
You’re probably reading this after one of two experiences. You hired someone because they “knew social”, posted constantly, made the feed look busier, and gave you monthly reports full of reach, likes, impressions and little else. Or you’re about to hire your first senior social lead and you’re trying to avoid that mistake. That decision […]
Video is no longer a nice extra in UK marketing. It is part of the core mix. In 2025, 89% of UK marketers adopted video content and 93% rated its ROI as strong, according to HereNow.film’s analysis of video marketing statistics. That matters because it changes the fundamental question. It is no longer “should we […]
You are probably looking at Spotify for one of two reasons. Either paid social has become noisier and more expensive than you like, or you want a channel that reaches people when they are not doom-scrolling past your message in half a second. That is where advertising with spotify gets interesting for UK SMEs. It […]