You’re probably dealing with one of three problems right now. Your organisation needs attention, but ordinary marketing isn’t cutting through. You need trust, not just reach. Or you’re in a sensitive category where one clumsy message can trigger customer complaints, regulator scrutiny, or a rough interview that takes on a life of its own. That’s […]
You’ve probably hit one of two walls. Either you’ve outgrown doing your own PR and you’re tired of sending hopeful emails into the void, or you’ve spoken to a few agencies and realised half of them are selling polish, not judgment. The first problem wastes time. The second wastes money. For most SME founders, the […]
A founder in London usually notices a reputation problem too late. Sales slow down. A prospect goes quiet after saying they were ready to move. A recruiter mentions “some concerns online”. Then someone finally sends the screenshot that explains it all. A one-star Google review is gaining traction, a frustrated customer has posted a thread […]
You’ve built something good. Customers rate the product highly, referrals come in, and the business is moving. But outside your existing circle, hardly anyone knows you exist. Journalists aren’t calling. Trade titles aren’t covering you. Bigger competitors with weaker offers seem to get all the attention. That’s usually the point where founders start searching for […]
More than 25% of Scottish businesses have faced a cyber attack in the last three years, while the Scottish public sector has handled 183 cyber incidents since 2018, according to the Scottish Cyber Activity Report 2026. For founders, that isn't just an IT issue. It's a continuity issue, a customer trust issue, and very often […]
TL;DR: A communications strategy is a high-level plan that aligns all your messaging and outreach with your business goals. It’s the reason behind your PR, social, email and content activity, and in the UK 64% of communicators prioritise communicating strategy, values and purpose while 72% of employees lack a full understanding of company strategy when […]
Your school newsletter probably starts with good intentions. Someone chases updates from staff, drops them into a template, adds dates, checks spellings, sends it out, then hopes parents read it. Too often, they don't. That isn't because families don't care. It's because most newsletters for school are written like internal notices and consumed like media. […]
The call usually comes at the worst possible time. A journalist wants a comment on a fast-moving story. They need it within the hour. Your founder, chief executive or technical lead now has to decide whether to step forward, stay silent or say something that won’t create a bigger problem. That’s where most businesses realise […]
Most advice on press releases writing starts in the wrong place. It starts with format. That’s backwards. A journalist doesn’t care whether your boilerplate is polished if the story itself isn’t worth opening. On a live newsdesk, no one rewards effort. They reward relevance, speed, clarity and trust. If your release reads like marketing copy […]
You’re probably in one of three positions right now. You’ve got social channels that look busy but don’t move the business. Or you’ve handed social to a junior hire, a freelancer, or whichever person in the office “gets Instagram”, and now you’re not sure what you’re buying. Or you know your firm needs a sharper […]