Most UK firms chasing coverage can't prove what it changed. 43% of UK business leaders reported having no PR activity at all, rising to 86% among microbusinesses with fewer than 10 employees and 54% among businesses with 10 to 49 employees, according to YouGov research on British business leaders and PR efforts. That gap is […]
Most advice on PR campaign planning still starts in the wrong place. It starts with a press release, a big media list and the hope that volume will compensate for weak relevance. That approach doesn't hold up in UK newsrooms. Editors and reporters are dealing with inbox overload, aggressive promotion, AI-assisted content and constant pressure […]
PR is harder to measure than it is to launch. Ninety-seven per cent of UK and Ireland communications professionals say they struggle to measure PR effectiveness, at an average annual cost of £80,000, with many teams still reporting coverage, traffic and engagement instead of leads, behaviour change or ROI (UK and Ireland communications measurement research). […]
In the UK, only one in four new product launches reaches 1% household penetration, and just 17% combine strong trial with repeat purchase, according to NielsenIQ's 2026 launch analysis. That changes the question founders should ask. It isn't how to launch new product successfully, but how to prove that people need it, give journalists a […]
A PR campaign is a coordinated, measurable series of communications activities designed to secure earned media, shape perception, and drive tangible business outcomes such as enquiries or sales. In the UK, public relations and communication activities were estimated to be a £4.3bn market in 2026, with 6,160 businesses and 36,578 people employed in the sector […]
Most advice on public relations events is too soft. It treats the event as the product. It isn't. The event is a device for generating a story, shaping perception, and giving journalists something worth covering. That distinction matters. A polished room, decent catering and a branded backdrop won't rescue an event with no news value. […]
You've built something solid. The product works, clients are happy, and you know your market better than most competitors. Yet when buyers search, when journalists need a comment, or when investors and partners scan the field, your business barely registers. That's the point where many owners start looking at public relations agencies. Not because they […]
Most advice on SEO for press releases is stuck in an old argument. One side says press releases are for journalists, not Google. The other treats them like a backlink trick. Both views miss how the job works now. A press release that isn't newsworthy won't get picked up. A press release that's written only […]
You send the release. You've checked the spelling, added a quote, attached the logo, and copied in the founder. Then nothing happens. No reply from the trade press. No follow-up from the regional desk. No call from radio. Just silence. That usually isn't because the story had no merit. It's because the introduction for news […]
You’ve got the interview request. It might be from a trade title, a local radio producer, a national newsroom, or a journalist who found you after a funding round, product launch or difficult incident. Your first instinct is usually the wrong one. Most founders start thinking about what to wear, whether they look nervous on […]