Most UK firms chasing coverage can't prove what it changed. 43% of UK business leaders reported having no PR activity at all, rising to 86% among microbusinesses with fewer than 10 employees and 54% among businesses with 10 to 49 employees, according to YouGov research on British business leaders and PR efforts. That gap is […]
You've got the slide in front of you already. One number says 23% Share of Voice, the room goes quiet for a second, and then someone asks the only question that matters: 23% of what, exactly? That's where teams realise the headline figure is less important than the method behind it, because the method decides […]
Most advice on PR campaign planning still starts in the wrong place. It starts with a press release, a big media list and the hope that volume will compensate for weak relevance. That approach doesn't hold up in UK newsrooms. Editors and reporters are dealing with inbox overload, aggressive promotion, AI-assisted content and constant pressure […]
A founder lands three trade press mentions, shares the links on LinkedIn and waits for the pipeline to respond. The coverage looks credible, the team feels busy, and yet nobody can explain why enquiries have barely moved. The problem usually isn't the quality of the headlines. It's that the campaign was recorded as a publicity […]
Only 16% of UK food and drink product launches in the year to September 2023 were entirely new products, down from 33% in 2014. Over the same period, packaging redesigns rose from 20% to 31%, while relaunches increased from 4% to 10%, according to UK launch analysis discussed by Energy PR. For SMEs, that changes […]
The first sign you're measuring PR badly is usually a good one. Coverage lands, journalists reply, the founder forwards a clipping to the team, and then the board asks what any of it achieved. If the answer is “we got mentions”, the reporting has already fallen short. The better question is whether the work changed […]