Earned media is positive brand exposure you haven't paid for or created yourself, such as news coverage, customer reviews, or word-of-mouth recommendations. In the UK, 92% of consumers trust word-of-mouth recommendations and third-party reviews more than paid advertising from a brand, which is why earned media carries more weight than most marketing teams first assume. […]
Only 37% of UK brands had formally documented tone of voice guidelines, even though 82% of marketing leaders said a consistent brand voice was ‘critical' or ‘very important' for audience trust and differentiation, according to a 2019 UK content strategy report cited by Nielsen Norman Group. That gap explains why so many brands sound polished […]
You've probably lived some version of this already. Your team has built a strong product, the demos land well, early customers get it, and the technology solves a real problem. Yet outside your own network, almost nobody seems to know you exist. That's common for Scottish and UK tech SMEs. Founders often assume the hard […]
You've searched pr job glasgow often enough to know the problem. One listing says PR Executive, another says Communications Officer, another looks like marketing with a press office label attached. Some roles want media relations. Others want SEO, paid social, stakeholder management, event delivery, and the confidence to brief senior people before lunch. That confusion […]
Your business is doing something worth talking about. You’ve launched the product, hired the team, refined the offer, and maybe even won loyal customers. Yet outside your existing circle, hardly anyone knows you exist. That’s where most founders start thinking about PR. Usually too narrowly. They picture a press release, a media list, and a […]
You’ve built something good. The service is strong, customers stay, and the people who use it speak well of you. Yet outside your existing circle, hardly anyone knows your name. That’s where many founders and SME leaders sit. They don’t have a product problem. They have a visibility problem, a credibility problem, or both. The […]
Finding a top-tier PR agency in the UK is about more than just firing off press releases. It’s about finding a partner who can build your brand’s authority, earn trust with investors and customers, and ultimately drive real business growth. This guide is your playbook for finding, vetting, and partnering with the right agency for […]
In the UK's famously crowded food and drink scene, a fantastic product is only half the battle. To really make an impact, your brand needs a story that people connect with. This is where a specialist food PR agency comes in—they’re not just publicists, they’re expert storytellers who know how to get your brand noticed […]
In today's relentless 24/7 news environment, media training is no longer a 'nice-to-have' for UK businesses. It's essential insurance for your brand's reputation, equipping your key people to confidently face journalists, steer the conversation, and land your most important messages. Why Your UK Business Needs Media Training I always tell my clients to think of […]
At its heart, media relations is the art of building genuine relationships with journalists. It’s not about buying ad space; it’s about earning credible, unpaid coverage for your business by becoming a trusted source of interesting stories. This is a strategic game of managing how you communicate with reporters, editors, producers, and even social media […]