You've built something real. The product works, customers are showing interest, and there's a clear reason your company should matter. Then the launch goes out, the inbox stays quiet, and the coverage you expected never lands. That usually isn't because journalists “don't get it”. It's because most startup PR is written from the founder's point […]
If you're running a startup or SME, this scenario is familiar. A rule changes, a consultation opens, or a regulator starts circling an issue that affects your margins, hiring plans or product roadmap. You know the policy matters. You also know you don't have an in-house public affairs team, a Westminster network, or time to […]
Most advice on press releases writing starts in the wrong place. It starts with format. That’s backwards. A journalist doesn’t care whether your boilerplate is polished if the story itself isn’t worth opening. On a live newsdesk, no one rewards effort. They reward relevance, speed, clarity and trust. If your release reads like marketing copy […]
For a tech start-up, picking a generic PR agency is one of the easiest ways to burn through your budget. You’re not just selling a product; you're trying to communicate a complex vision to savvy investors, eagle-eyed regulators, and a very specific customer base. That job requires a lot more than just firing off a […]
Before you even think about writing a press release, you need a map of the territory. The UK media is a fast-paced, highly concentrated world, and only certain kinds of stories will ever get traction. If you want to learn how to get press coverage, mastering this landscape isn't just a good idea—it's the only […]