The call usually comes when you’re busy. You’re between meetings, dealing with staff, or trying to get a proposal out the door. A producer from BBC Scotland wants a comment. A reporter at The Herald is writing about your sector. Maybe your company’s name has come up in a wider story and they need a […]
The call usually comes at the worst possible time. A journalist wants a comment on a fast-moving story. They need it within the hour. Your founder, chief executive or technical lead now has to decide whether to step forward, stay silent or say something that won’t create a bigger problem. That’s where most businesses realise […]
In today's relentless 24/7 news environment, media training is no longer a 'nice-to-have' for UK businesses. It's essential insurance for your brand's reputation, equipping your key people to confidently face journalists, steer the conversation, and land your most important messages. Why Your UK Business Needs Media Training I always tell my clients to think of […]