The phone rings just after 2am. A Glasgow hotel has a flood in the basement, the Wi‑Fi is down, a guest has posted a video from reception, and the manager on duty is trying to work out whether this is an operations problem, a safety problem or a reputation problem. In that first ten minutes, […]
You're probably staring at a campaign that looked clean in the deck, then hit a compliance wall once legal, product, and risk got involved. Maybe the statement is ready, maybe the media team is already asking for comment, and the launch date is still moving because someone has flagged wording that sounded harmless in isolation […]
A criticism lands badly because it rarely arrives at a convenient moment. You're between meetings, checking your phone at dinner, or about to walk into an investor call when a review, email, comment or journalist's question hits a nerve. The instinct is usually the same. Correct them. Defend yourself. Explain what they've missed. That instinct […]
Corporate reputation in the UK is worth £1.7 trillion, yet approximately 25% of firms ignore it, exposing themselves to unmanaged shocks, according to research highlighted here. That should change how any founder or director thinks about risk. Reputation isn't soft. It isn't decorative. It sits behind sales conversations, investor confidence, regulator trust, recruitment, retention, and […]
The call usually comes at the wrong time. You're between meetings, legal wants sign-off on a statement, and a producer from a national broadcaster says they need someone live this afternoon. The subject sounds simple enough until you realise it isn't. They don't just want facts. They want a calm, quotable human being who can […]
A decision usually feels hardest at the exact moment you can least afford delay. A journalist is asking for comment. A customer has posted a damaging video. Your legal adviser wants caution, your sales lead wants speed, and the founder wants the whole thing gone before lunch. That's where most SMEs come unstuck. They don't […]
The email lands at 7.12am. A regulator wants answers. A customer has posted screenshots on LinkedIn. Staff are messaging each other on WhatsApp. A journalist has left a voicemail asking for comment by 9am. This is the point where legal advice and PR stop being separate workstreams. In a real SME crisis, they have to […]
A lot of professional services firms are stuck in the same position. They do excellent work, clients rate them highly, referrals come in, and yet outside their immediate network they're barely visible. The problem usually isn't quality. It's translation. A managing partner knows the firm's advice is sharper. A founder knows the team has solved […]
You've built something valuable. Maybe it's a digital health service, a specialist clinic, a diagnostics platform, or a product that solves a real operational problem. The problem isn't always the offer. It's that nobody outside your immediate circle trusts it yet. That's the hard truth in healthcare communications. Good intentions don't carry much weight. Neither […]
In 2023, renewables generated 135.9 terawatt hours and accounted for 43.1% of UK electricity generation according to industry commentary citing UK government energy statistics. That changes the communications brief completely. You're not promoting an alternative any more. You're communicating a major part of national infrastructure, with all the scrutiny that brings from planners, regulators, investors, […]