In the UK, only one in four new product launches reaches 1% household penetration, and just 17% combine strong trial with repeat purchase, according to NielsenIQ's 2026 launch analysis. That changes the question founders should ask. It isn't how to launch new product successfully, but how to prove that people need it, give journalists a […]
B2B buyers spend only 17% of their time meeting potential suppliers, while 67% research solutions through AI search tools before engaging with sales, compared with just 9% through traditional search engines (UK buyer research). That changes the job. A B2B marketing strategy can't be a list of channels, a trade-show calendar, or a stream of […]
UK startups raised $23.7 billion in venture capital in 2025, the third consecutive year above $23 billion, according to UK startup funding evidence. That isn't just a funding milestone. It tells founders that investor attention is valuable, competition is serious, and a startup needs more than a working product to be remembered and trusted. Brand […]
You've built something real. The product works, customers are showing interest, and there's a clear reason your company should matter. Then the launch goes out, the inbox stays quiet, and the coverage you expected never lands. That usually isn't because journalists “don't get it”. It's because most startup PR is written from the founder's point […]
To get more conversions from your website, you need a clear, repeatable process. It all starts with digging into your data to see what’s really happening, then using those insights to form educated guesses—or hypotheses—about what to improve. This is the core of Conversion Rate Optimisation (CRO): making smart, strategic changes to your user experience […]