Earned media is positive brand exposure you haven't paid for or created yourself, such as news coverage, customer reviews, or word-of-mouth recommendations. In the UK, 92% of consumers trust word-of-mouth recommendations and third-party reviews more than paid advertising from a brand, which is why earned media carries more weight than most marketing teams first assume. […]
Let's get one thing straight. Having a great reputation is fantastic, but it doesn't automatically put money in the bank. That's the classic role of PR. Marketing Public Relations (MPR) is where things get interesting—it’s about taking that hard-earned trust and turning it into tangible business growth. What Is Marketing Public Relations Think of it […]
At its heart, media relations is the art of building genuine relationships with journalists. It’s not about buying ad space; it’s about earning credible, unpaid coverage for your business by becoming a trusted source of interesting stories. This is a strategic game of managing how you communicate with reporters, editors, producers, and even social media […]