66% of UK journalists were employed by media outlets based in London, according to the Reuters Institute's study of UK journalists' employment conditions. That concentration helps explain why a Scottish technology company can have a compelling story and still struggle to attract national attention. Geography, editorial priorities and access all matter. The UK media environment […]
Most advice on PR campaign planning still starts in the wrong place. It starts with a press release, a big media list and the hope that volume will compensate for weak relevance. That approach doesn't hold up in UK newsrooms. Editors and reporters are dealing with inbox overload, aggressive promotion, AI-assisted content and constant pressure […]
Executive public relations is the strategic management of a leader's reputation, designed to bridge the deep trust gap between UK business leaders and the public. Only around one in five people in Great Britain trusted business leaders to tell the truth, while nearly half actively mistrusted them. That makes visibility a more complicated asset than […]