Overall UK e-commerce converts about 1.7% of sessions, and the sector, device and traffic source change that figure considerably. That means most visits don't end in a purchase, even on competent sites. A low conversion rate website result isn't proof that the design is weak. It's a diagnostic signal. Trust, delivery and accessibility problems can […]
89% of UK respondents wanted companies to explain how they were supporting employees and customers, according to a March 2020 Edelman Trust Barometer special report. In the same report, 74% said they would permanently lose trust in companies that put profits before people. That is the brief for PR in crisis. People judge whether you […]
Half of UK businesses surveyed said Google algorithm updates had affected their website traffic in 2024, according to LOCALiQ's State of Marketing report, summarised in its UK digital marketing statistics. That's a reason to buy accountable search work, not a promise that traffic will always rise. Good SEO service packages connect a defined workload to […]
A social media marketing agency is an outside specialist that plans, creates, runs and measures a brand's social content and paid campaigns. If your business already publishes posts, what are you buying when you hire one? The useful answer isn't more activity. It's specialist judgement about who to reach, what to say, how to distribute […]
Google generated more than 90% of UK search traffic in every year from 2009 to 2019, according to the Competition and Markets Authority's analysis of UK search. For most UK organisations, an SEO content marketing strategy therefore needs to work especially well in Google, not spread effort evenly across search engines. But visibility isn't the […]
You're trying to finish a customer proposal when a journalist emails for comment. Meanwhile, your product launch still needs a clear story, your website doesn't explain what makes you different, and a customer complaint is gathering attention online. Hiring communications help starts to look sensible, but another monthly bill needs a clear purpose. A small […]
UK retailers lost an estimated £34.4 billion annually to online basket abandonment in 2024, according to Retail Economics and GFS. Not all of that demand is recoverable, but it reframes the job of a website conversion audit. You're not looking for a prettier website. You're finding where willing customers encounter a reason, or a technical […]
More than 285,000 full-time-equivalent roles sit within UK organisations' in-house marketing functions, according to the CIM and PwC market-size study. Internal marketing isn't the small alternative to a vast agency industry. It's a substantial operating model in its own right. But that doesn't mean building a department is the right move for your business. The […]
You're a founder, two minutes from a live radio interview. The holding statement on your tablet names a former employee and includes a figure nobody can trace to a source. The presenter wants a clear answer, your team wants reassurance, and you need to decide which words are safe to say. When a Public Statement […]
Social media marketing is using social platforms to share content, build relationships and guide people toward an enquiry, purchase or visit. You're probably posting when you get a spare ten minutes, watching likes come in, and still unsure whether any of it produced a customer. That's the common starting point for a small business, and […]