The first sign you're measuring PR badly is usually a good one. Coverage lands, journalists reply, the founder forwards a clipping to the team, and then the board asks what any of it achieved. If the answer is “we got mentions”, the reporting has already fallen short. The better question is whether the work changed […]
The most common advice about a public relations account manager is also the least useful. It says the role is a liaison, a polished communicator, or the person who keeps the client happy while media requests go out the door. That description misses the hard part of the job, which is deciding what deserves coverage, […]
The phone rings just after 2am. A Glasgow hotel has a flood in the basement, the Wi‑Fi is down, a guest has posted a video from reception, and the manager on duty is trying to work out whether this is an operations problem, a safety problem or a reputation problem. In that first ten minutes, […]
You're probably staring at a campaign that looked clean in the deck, then hit a compliance wall once legal, product, and risk got involved. Maybe the statement is ready, maybe the media team is already asking for comment, and the launch date is still moving because someone has flagged wording that sounded harmless in isolation […]
You already know the feeling. The logo looks right on the website, then someone drops a slightly different version into a deck, a sales rep uses another blue in a social post, and a press release goes out with a font nobody approved. By Friday, the brand feels like three different businesses wearing the same […]
The phone rings while your team is still clearing the morning inbox. A client has posted a complaint, a journalist is asking for comment, and your operations lead wants to know whether the issue is real or just noise. In the same few minutes, a founder has to decide who speaks, legal wants certainty, social […]
Your website's first job is no longer to look good, it's to work fast, read clearly, and remove friction before a visitor even thinks about leaving. That matters because 94.8% of the top 1 million homepages globally still fail accessibility checks according to WebAIM's February 2025 findings, and in the UK the legal and usability […]
43% of UK travellers now use their smartphones to search for accommodation, and 78% say content-rich destination guides influence booking decisions. That means digital marketing for hospitality starts long before a guest calls reception or clicks “book”, it starts the moment they search, compare, and decide whether your place feels worth trusting. For hotels, restaurants, […]
You know the feeling. The PR note is ready, paid social is scheduled, the SEO article is half-finished, and someone in the team is still asking for the latest email copy. Everyone is busy, everyone is working hard, and yet the campaign still feels like four separate efforts stitched together at the last minute. That's […]
You're probably dealing with the same problem most hotel GMs are dealing with right now. A guest had a decent stay, then left a sour review about something small, a late reply sat unanswered on Google, and your OTA visibility slipped just enough that the next booking felt harder than it should've been. That's the […]