Post every day, be seen everywhere, and trust will follow. That's the most popular advice about a PR communication strategy, and it's backwards. Publishing is cheap. Being believed isn't. A full social grid can still leave customers, regulators and journalists unsure what you stand for, which claim is true, or who can defend it in […]
You've got a launch date, a list of journalists and a half-written press release. Someone wants national coverage. Someone else wants more enquiries. Nobody has agreed who approves the story, or who answers the phone if a journalist asks a difficult question. A useful PR plan template resolves those decisions before you start pitching. It […]
40% of adults who used video-sharing sites and apps created and uploaded their own videos, according to Ofcom's 2020 account of UK internet use. Your business isn't competing only with other advertisers. It's competing with customers, staff, creators and founders who already know how to tell a useful story on camera. For UK SMEs, that […]
You've got a happy customer, a result you're proud of, and a sales team asking for proof they can send to the next prospect. Then someone asks for the baseline figures, the customer goes quiet on approvals, and the draft stalls at a paragraph of general praise. That gap between a good outcome and a […]
66% of UK journalists were employed by media outlets based in London, according to the Reuters Institute's study of UK journalists' employment conditions. That concentration helps explain why a Scottish technology company can have a compelling story and still struggle to attract national attention. Geography, editorial priorities and access all matter. The UK media environment […]
Only a minority of UK sites can assume they're already passing. Oxford Web Services' UK benchmark summary reported that roughly 29% of UK sites still failed Core Web Vitals, despite median main content loading of 1.8 seconds on mobile and 1.6 seconds on desktop. That's the right starting point for learning how to improve website […]
Social media engagement is the observable actions people take in response to social content, such as commenting, sharing, saving, messaging or clicking through, rather than merely seeing it. You've published a post, checked the likes and wondered whether any of it helped your business. Perhaps your restaurant's menu attracted reactions but no booking enquiries, or […]
Website conversion is the process of turning a website visitor into someone who completes a defined business objective, such as buying a product, submitting an enquiry, booking an appointment or signing up for a mailing list. Its conversion rate is normally calculated as completed conversions divided by relevant visitors or sessions, multiplied by 100. You […]
It is 4.40pm on a Friday. A customer posts that your booking system took payment and then cancelled the slot. Within the hour the screenshot is on a local Facebook group, someone tags your founder, and a journalist you have never met sends a one-line message asking for comment before close of play. Your community […]
Your service page looks finished. The photography is sharp, the design is clean, and traffic arrives every day. Yet enquiries don't follow, and visitors leave without calling, booking, or filling in the form in front of them. That gap usually isn't a traffic problem. It's a copy problem. Learning how to write web copy starts […]