Your site might be live, but that doesn’t mean it’s working. A lot of SME owners sit with the same frustration. The website looks dated, enquiries are thin, Google visibility is patchy, and every suggestion from agencies seems wrapped in jargon. You don’t need more jargon. You need a site that helps people trust you […]
You’ve got the interview request. It might be from a trade title, a local radio producer, a national newsroom, or a journalist who found you after a funding round, product launch or difficult incident. Your first instinct is usually the wrong one. Most founders start thinking about what to wear, whether they look nervous on […]
Brand positioning is the strategic process of carving out a unique space in your customer’s mind so they see you as the right answer to a specific problem. In the UK, brands with strong, differentiated positioning achieved 23% higher market share growth than those without. If you’re a founder, you’ve probably felt the problem already. […]
Your business is doing something worth talking about. You’ve launched the product, hired the team, refined the offer, and maybe even won loyal customers. Yet outside your existing circle, hardly anyone knows you exist. That’s where most founders start thinking about PR. Usually too narrowly. They picture a press release, a media list, and a […]
You’ve built something good. The service is strong, customers stay, and the people who use it speak well of you. Yet outside your existing circle, hardly anyone knows your name. That’s where many founders and SME leaders sit. They don’t have a product problem. They have a visibility problem, a credibility problem, or both. The […]
You’re probably doing what most aspiring entrants do at this stage. You’ve opened a dozen tabs, skimmed internship listings, found half of them are vague, and started wondering whether “internships in media” actually means meaningful work or just making tea near someone important. That confusion is rational. A lot of the advice online is broad, […]
You’ve built something worth talking about. A product that solves a real problem. A service people need. A business with substance behind it. Yet the coverage doesn’t come, journalists don’t call, and your competitors seem to appear in the right places while you stay invisible. That gap hurts more than ego. It affects sales conversations, […]
The call usually comes when you’re busy. You’re between meetings, dealing with staff, or trying to get a proposal out the door. A producer from BBC Scotland wants a comment. A reporter at The Herald is writing about your sector. Maybe your company’s name has come up in a wider story and they need a […]
Only 49% of UK businesses have a formal crisis communications plan, and businesses without one face 30% longer recovery times after a crisis, with average financial losses reaching £1.2 million during major disruptions, according to the Business Continuity Institute’s guidance on crisis communication planning. That figure should change how most leaders think about crisis planning. […]
Your site looks respectable. It loads, the branding is tidy, and people are finding it. Yet the enquiries are thin, the sales don’t match the traffic, and too many visitors vanish without doing anything useful. That’s usually not a traffic problem. It’s a user experience problem. Most advice on how to improve website user experience […]