Only 49% of UK businesses have a formal crisis communications plan, and businesses without one face 30% longer recovery times after a crisis, with average financial losses reaching £1.2 million during major disruptions, according to the Business Continuity Institute’s guidance on crisis communication planning. That figure should change how most leaders think about crisis planning. […]
Finding a top-tier PR agency in the UK is about more than just firing off press releases. It’s about finding a partner who can build your brand’s authority, earn trust with investors and customers, and ultimately drive real business growth. This guide is your playbook for finding, vetting, and partnering with the right agency for […]
Let's be honest, treating PR & social media as separate jobs is a recipe for wasted effort. In today's market, these two roles are two sides of the same coin. A brilliant social media post can spark a national news story, just as a powerful piece of media coverage can fuel your online conversations for […]