Executive public relations is the strategic management of a leader's reputation, designed to bridge the deep trust gap between UK business leaders and the public. Only around one in five people in Great Britain trusted business leaders to tell the truth, while nearly half actively mistrusted them. That makes visibility a more complicated asset than […]
A practical 2026 brand strategy starts with a 60:40 split, putting roughly 60% of marketing resources into long-term brand building and 40% into short-term activation. It also starts with trust, because 46% of UK consumers are more likely to buy from brands they connect with and trust. That sounds straightforward, but most founders still begin […]
The most popular advice about content marketing on social media is also some of the least useful: post consistently, chase engagement and be present everywhere. That formula keeps a publishing calendar busy, but it doesn't necessarily create trust, qualified enquiries or repeat business. A small business can spend weeks producing polished posts while attracting the […]
More blog posts won't fix an SEO problem caused by weak intent, generic advice and no plan for what happens after publication. That's the popular advice most founders receive, publish consistently, add keywords, wait for rankings, then publish again. It turns SEO content creation into a treadmill. The search environment has changed. Your content now […]
The most popular advice about social media marketing is also the least useful: post more, follow every trend and chase the biggest audience. That approach treats social as a publishing channel. In practice, it now functions as a newsroom, shop, service desk, search layer and public reputation forum, often at the same time. UK audiences […]
A founder lands three trade press mentions, shares the links on LinkedIn and waits for the pipeline to respond. The coverage looks credible, the team feels busy, and yet nobody can explain why enquiries have barely moved. The problem usually isn't the quality of the headlines. It's that the campaign was recorded as a publicity […]
The nearest market isn't automatically the right first market. Nor is the largest one. For a UK SME, the better opening question is whether the business can deliver, comply, localise and support customers there without exhausting its cash and management capacity. That changes the purpose of a market entry strategy. It isn't a growth slogan […]
PR is harder to measure than it is to launch. Ninety-seven per cent of UK and Ireland communications professionals say they struggle to measure PR effectiveness, at an average annual cost of £80,000, with many teams still reporting coverage, traffic and engagement instead of leads, behaviour change or ROI (UK and Ireland communications measurement research). […]
Only 16% of UK food and drink product launches in the year to September 2023 were entirely new products, down from 33% in 2014. Over the same period, packaging redesigns rose from 20% to 31%, while relaunches increased from 4% to 10%, according to UK launch analysis discussed by Energy PR. For SMEs, that changes […]
Posting more often isn't a social media strategy. Neither is chasing a viral clip and hoping attention turns into sales. Strong social campaigns work because someone has made a series of editorial decisions before the first post goes live: whose problem matters, what story will earn attention, which platform is best suited to it, what […]