Executive Interview Preparation: Senior-Level Playbook

You're probably in one of two places right now. Either the interview is booked and the nerves have started. Or the interview isn't booked yet, but you know one is coming, and you're already rehearsing neat answers that will collapse the moment a proper journalist interrupts you. That's the mistake. Senior leaders often treat media […]

How To Prepare For A Media Interview: Expert Tips

You’ve got the interview request. It might be from a trade title, a local radio producer, a national newsroom, or a journalist who found you after a funding round, product launch or difficult incident. Your first instinct is usually the wrong one. Most founders start thinking about what to wear, whether they look nervous on […]