You're a founder, two minutes from a live radio interview. The holding statement on your tablet names a former employee and includes a figure nobody can trace to a source. The presenter wants a clear answer, your team wants reassurance, and you need to decide which words are safe to say. When a Public Statement […]
The most common advice about a public relations account manager is also the least useful. It says the role is a liaison, a polished communicator, or the person who keeps the client happy while media requests go out the door. That description misses the hard part of the job, which is deciding what deserves coverage, […]
Most advice on press releases writing starts in the wrong place. It starts with format. That’s backwards. A journalist doesn’t care whether your boilerplate is polished if the story itself isn’t worth opening. On a live newsdesk, no one rewards effort. They reward relevance, speed, clarity and trust. If your release reads like marketing copy […]