A founder asks the team to share a company post. Everyone agrees, a few people publish it, and the LinkedIn feed briefly fills with near-identical captions. Two weeks later, participation has faded, nobody knows which topics are safe, and the original request has become another abandoned marketing initiative. That pattern is common in small and […]
You've probably lived some version of this already. Your team has built a strong product, the demos land well, early customers get it, and the technology solves a real problem. Yet outside your own network, almost nobody seems to know you exist. That's common for Scottish and UK tech SMEs. Founders often assume the hard […]
You’ve built something worth talking about. A product that solves a real problem. A service people need. A business with substance behind it. Yet the coverage doesn’t come, journalists don’t call, and your competitors seem to appear in the right places while you stay invisible. That gap hurts more than ego. It affects sales conversations, […]